How researchers do matching
● Researchers seldom look at one company at a time
● Usually are looking at hundreds or thousands of companies
and deals
● This means they’ll generally use statistical software such as
Stata, SAS, R, etc. to work with the data
o This software allows researchers to write programs that
will follow the same matching rules that we just
performed for one company, Hillshire Farms (Sara Lee),
but for many companies at once.